Conceptual Advertising Design Project for the II International Dance Festival
Graphic design proposal for a fictional dance festival, developed for application across a set of advertising banners intended for an urban environment.
The project was based on the construction of a golden ratio grid across the printed layout, used as a compositional structure to articulate the two pieces as a unified visual system. The graphic identity was developed through the observation and synthesis of the characteristic forms of groups of dancers representing each of the featured disciplines: ballet and Bollywood dance.
Based on these references, basic geometric shapes were constructed to visually identify each dance style and establish a graphic relationship between the two compositions. The resulting design seeks to combine structure, rhythm, and movement through a graphic solution adapted to a large-format advertising medium.
Role: Graphic Designer
Areas: Graphic Design, Art Direction, Composition, Advertising Design, Typographic Hierarchy
Tools: Adobe InDesign, Adobe Illustrator
Year: 2021
Type: Academic Project
