Visual identity redesign and web development for an association focused on discussion and outreach in technology and education
Visual identity and web presence redesign project for Sibila Forum, an association bringing together professionals, researchers, and academics primarily working in the fields of technology and education. The association organized regular meetings to discuss socially relevant topics related to these fields, with the aim of sharing knowledge and gradually growing its community.
The project began with the redesign of the existing logo, retaining its reference to classical tradition and the transmission of knowledge. The original logomark, based on a Greek Ionic column, was reinterpreted through a more refined and simplified graphic solution, accompanied by a sober typeface that reinforced the association’s academic and technological character.
The visual identity was subsequently applied to the website, developed from a WordPress template and adapted to the association’s needs. The design maintained a sober and structured aesthetic, using a predominantly neutral palette with dark navy blue as the primary color of the visual identity. Selected images from free stock libraries were also incorporated.
The result aims to establish a coherent and professional visual presence, connecting Sibila Forum’s academic and technological dimension with a contemporary and recognizable identity.
Role: Visual Identity Design & Web Development
Areas: Brand Identity, Logo Design, Web Design, UI Design, Art Direction
Tools: Adobe Illustrator, Adobe Photoshop, WordPress, HTML, CSS
Year: 2021
Type: Professional Commission
