{"id":1411,"date":"2026-09-09T13:16:12","date_gmt":"2026-09-09T11:16:12","guid":{"rendered":"https:\/\/taniasalla.com\/?post_type=portfolio&#038;p=1411"},"modified":"2026-09-09T20:17:26","modified_gmt":"2026-09-09T18:17:26","slug":"festival-dansa","status":"publish","type":"portfolio","link":"https:\/\/taniasalla.com\/en\/portfolio\/festival-dansa\/","title":{"rendered":"II International Dance Festival - Conceptual Advertising Design"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-bottom-center margin_minus20px\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2382\" height=\"1224\" class=\"wp-block-cover__image-background wp-image-1412 size-full\" alt=\"Mockup Banderolas Festival Dansa\" src=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa.jpg\" style=\"object-position:50% 50%\" data-object-fit=\"cover\" data-object-position=\"50% 50%\" srcset=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa.jpg 2382w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-300x154.jpg 300w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-768x395.jpg 768w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-1024x526.jpg 1024w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-1536x789.jpg 1536w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-2048x1052.jpg 2048w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-18x9.jpg 18w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-500x257.jpg 500w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-800x411.jpg 800w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-1280x658.jpg 1280w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Mockup_Banderolas_Dansa-1920x987.jpg 1920w\" sizes=\"auto, (max-width: 2382px) 100vw, 2382px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b6bcc0\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill btn-vermas-potfolio\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"#DansaProject\">Ver m\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"yoast-breadcrumbs padding_0_20\"><span><span><a href=\"https:\/\/taniasalla.com\/\">Inicio<\/a><\/span> \u00bb <span><a href=\"https:\/\/taniasalla.com\/portfolio\/\">Portfolio<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">II Festival Internacional de Dansa &#8211; Dise\u00f1o publicitario conceptual<\/span><\/span><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" id=\"DansaProject\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column padding_0_150 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Proyecto de dise\u00f1o publicitario conceptual para el II Festival Internacional de Dansa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Propuesta de dise\u00f1o gr\u00e1fico para un festival de danza de car\u00e1cter ficticio, desarrollada para su aplicaci\u00f3n en un conjunto de banderolas publicitarias destinadas al espacio urbano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto parti\u00f3 de la construcci\u00f3n de una ret\u00edcula \u00e1urea en formato de pliego, utilizada como estructura compositiva para articular las dos piezas como un sistema visual conjunto. La identidad gr\u00e1fica se desarroll\u00f3 a partir de la observaci\u00f3n y s\u00edntesis de las formas caracter\u00edsticas de los grupos de bailarinas de cada disciplina representada: ballet y danza Bollywood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de estos referentes se construyeron formas geom\u00e9tricas b\u00e1sicas capaces de identificar visualmente cada estilo y establecer una relaci\u00f3n gr\u00e1fica entre ambas composiciones. El resultado busca combinar estructura, ritmo y movimiento mediante una soluci\u00f3n gr\u00e1fica adaptada a un soporte publicitario de gran formato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rol: <\/strong>Dise\u00f1o gr\u00e1fico<br><strong>\u00c1reas: <\/strong>Dise\u00f1o gr\u00e1fico, Direcci\u00f3n de arte, Composici\u00f3n, Dise\u00f1o publicitario, Jerarqu\u00eda tipogr\u00e1fica<br><strong>Herramientas:<\/strong> Adobe InDesign, Adobe Illustrator<br><strong>A\u00f1o: <\/strong>2021<br><strong>Tipo: <\/strong>Proyecto acad\u00e9mico<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  id=\"jtg-1415\" class=\"modula modula-gallery modula-custom-grid\" data-config=\"{&quot;height&quot;:800,&quot;tabletHeight&quot;:800,&quot;mobileHeight&quot;:800,&quot;desktopHeight&quot;:800,&quot;enableTwitter&quot;:false,&quot;enableWhatsapp&quot;:false,&quot;enableFacebook&quot;:false,&quot;enablePinterest&quot;:false,&quot;enableLinkedin&quot;:false,&quot;enableEmail&quot;:false,&quot;randomFactor&quot;:0.5,&quot;type&quot;:&quot;custom-grid&quot;,&quot;columns&quot;:12,&quot;gutter&quot;:2,&quot;mobileGutter&quot;:2,&quot;tabletGutter&quot;:2,&quot;desktopGutter&quot;:2,&quot;enableResponsive&quot;:true,&quot;tabletColumns&quot;:2,&quot;mobileColumns&quot;:1,&quot;lazyLoad&quot;:0,&quot;lightboxOpts&quot;:{&quot;animated&quot;:true,&quot;Thumbs&quot;:{&quot;type&quot;:&quot;modern&quot;,&quot;showOnStart&quot;:false},&quot;Toolbar&quot;:{&quot;display&quot;:{&quot;right&quot;:[&quot;close&quot;]},&quot;enabled&quot;:true},&quot;Carousel&quot;:{&quot;Panzoom&quot;:{&quot;touch&quot;:true},&quot;infinite&quot;:false},&quot;keyboard&quot;:{&quot;Escape&quot;:&quot;close&quot;,&quot;Delete&quot;:&quot;close&quot;,&quot;Backspace&quot;:&quot;close&quot;,&quot;PageUp&quot;:&quot;next&quot;,&quot;PageDown&quot;:&quot;prev&quot;,&quot;ArrowUp&quot;:&quot;prev&quot;,&quot;ArrowDown&quot;:&quot;next&quot;,&quot;ArrowRight&quot;:&quot;next&quot;,&quot;ArrowLeft&quot;:&quot;prev&quot;},&quot;wheel&quot;:&quot;slide&quot;,&quot;touch&quot;:true,&quot;backdropClick&quot;:&quot;close&quot;,&quot;l10n&quot;:{&quot;CLOSE&quot;:&quot;Close&quot;,&quot;NEXT&quot;:&quot;Next&quot;,&quot;PREV&quot;:&quot;Previous&quot;,&quot;Error&quot;:&quot;The requested content cannot be loaded. 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level&quot;,&quot;TOGGLE_THUMBS&quot;:&quot;Toggle thumbnails&quot;,&quot;TOGGLE_SLIDESHOW&quot;:&quot;Toggle slideshow&quot;,&quot;TOGGLE_FULLSCREEN&quot;:&quot;Toggle full-screen mode&quot;},&quot;Images&quot;:{&quot;Panzoom&quot;:{&quot;maxScale&quot;:2}},&quot;mainClass&quot;:&quot;modula-fancybox-container modula-lightbox-jtg-1415&quot;,&quot;Html&quot;:{&quot;videoAutoplay&quot;:0,&quot;videoTpl&quot;:&quot;&lt;video class=\\&quot;fancybox__html5video\\&quot; controls muted playsinline controlsList controlsList=\\&quot;nodownload\\&quot; poster=\\&quot;{{poster}}\\&quot; src=\\&quot;{{src}}\\&quot; type=\\&quot;{{format}}\\&quot; &gt;  Sorry, your browser doesn&#039;t support embedded videos, &lt;a href=\\&quot;{{src}}\\&quot;&gt; download &lt;\\\/a&gt; and watch with your favorite video player! &lt;\\\/video&gt;&quot;}},&quot;inView&quot;:false,&quot;email_subject&quot;:&quot;\\u00a1\\u00a1Mira esta impresionante imagen!!&quot;,&quot;email_message&quot;:&quot;Este es el enlace a la imagen: %%image_link%% y este es el enlace a la galer\\u00eda: %%gallery_link%%&quot;,&quot;lightbox&quot;:&quot;fancybox&quot;,&quot;lightbox_devices&quot;:&quot;both&quot;}\">\n\t\t<div  class=\"modula-items\">\n\t\t<div class=\"modula-item\"  data-width=\"4\" data-height=\"5\">\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t<a data-image-id=\"1424\" role=\"button\" tabindex=\"0\" rel=\"jtg-1415\" data-caption=\"\" aria-label=\"Open image in lightbox\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1424\"  data-valign=\"middle\" data-halign=\"center\" alt=\"Propuesta de Banderola publicitaria principal\" data-full=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_principal.jpg\" title=\"TST_Banderola_principal\" crop=\"\" width=\"768\" height=\"1024\" 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https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Classica-500x667.jpg 500w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Classica-800x1067.jpg 800w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Classica-1280x1707.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 1024px) 33.33vw, 33.33vw\" \/>\n\t\t\t<div class=\"figc no-description\">\n\t\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item\"  data-width=\"4\" data-height=\"5\">\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t<a data-image-id=\"1419\" role=\"button\" tabindex=\"0\" rel=\"jtg-1415\" data-caption=\"\" aria-label=\"Open image in lightbox\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1419\"  data-valign=\"middle\" data-halign=\"center\" alt=\"Propuesta de Banderola publicitaria Bollywood\" data-full=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood.jpg\" title=\"TST_Banderola_Bollywood\" crop=\"\" width=\"768\" height=\"1024\" src=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-768x1024.jpg\" data-src=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-768x1024.jpg\" data-caption=\"\" srcset=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood.jpg 1595w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-225x300.jpg 225w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-768x1024.jpg 768w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-1152x1536.jpg 1152w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-1536x2048.jpg 1536w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-9x12.jpg 9w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-500x667.jpg 500w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-800x1067.jpg 800w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/TST_Banderola_Bollywood-1280x1707.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 1024px) 33.33vw, 33.33vw\" \/>\n\t\t\t<div class=\"figc no-description\">\n\t\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item\"  data-width=\"3\" data-height=\"4\">\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t<a data-image-id=\"1417\" role=\"button\" tabindex=\"0\" rel=\"jtg-1415\" data-caption=\"\" aria-label=\"Open image in lightbox\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-1417\"  data-valign=\"middle\" data-halign=\"center\" alt=\"Proceso Propuesta Formas Cl\u00e1sica\" data-full=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla.png\" title=\"Proposta Classica Tania Salla\" crop=\"\" width=\"596\" height=\"842\" src=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla.png\" data-src=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla.png\" data-caption=\"\" srcset=\"https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla.png 596w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla-212x300.png 212w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla-8x12.png 8w, https:\/\/taniasalla.com\/wp-content\/uploads\/2026\/09\/Proposta-Classica-Tania-Salla-500x706.png 500w\" sizes=\"auto, 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class=\"more-link\">Continue reading<span class=\"screen-reader-text\">II International Dance Festival - Conceptual Advertising Design<\/span><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><\/a><\/span><\/p>","protected":false},"author":1,"featured_media":1414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[60],"portfolio_tag":[68,66,65,67,48],"class_list":["post-1411","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-diseno-grafico","portfolio_tag-composicion","portfolio_tag-direccion-de-arte","portfolio_tag-diseno-publicitario","portfolio_tag-identidad-visual","portfolio_tag-tipografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>II Festival Internacional de Dansa - 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