Identity Animation Project for Demented Squirrel Crafts Videos
Visual identity animation for the channel Demented Squirrel Crafts, focused on cosplay and fantasy crafts content.
The project involved creating an intro and outro animation to accompany the channel’s videos across digital platforms. Based on the provided logo, the graphics were vectorized and adapted for animation purposes.
The proposal applies fundamental animation principles to bring personality to the channel’s mascot, a squirrel representing the creator, through expressive movements such as jumps and vocalizations, reinforcing the project’s visual identity.
Role: Motion Graphics Artist & Animator
Areas: Motion Graphics, Character Animation, Logo Animation, Vectorization
Tools: Adobe After Effects, Adobe Illustrator
Year: 2020
Type: Professional Commission